📊 Market Overview
The rental market across North and West London remains active as we head into autumn 2025 — but key signs suggest that rental price growth is cooling after years of sharp increases.
📈 According to Rightmove (Sept 2025):
- London rents are now 8.3% higher than last year — the slowest growth rate since 2021
- Average asking rent in Outer London sits at £2,350 PCM
- More rental homes are coming onto the market, leading to a shift in supply-demand balance
In boroughs like Barnet, Brent, Ealing, and Haringey, we’re seeing landlords either adjust pricing or enhance property quality to stay competitive.
📍 Key Trends in North & West London
At Highwood Estates, we’re seeing notable patterns across our managed areas:
🛏️ Two-bedroom flats remain the hottest property type — especially those near stations and high streets
📦 Void periods are lengthening for overpriced listings
📉 Overvaluation often results in extended vacancies and multiple price reductions
🔍 Tenant expectations have risen — many now ask about EPCs, insulation, double glazing, and fast repairs
💼 Corporate and international renters are returning in areas like Ealing and Acton, especially for well-finished homes
⚖️ Regulatory Pressure is Mounting
The looming Renters Reform Bill is encouraging landlords to review their rental strategy now.
Key considerations:
- 📑 Section 21 “no-fault” evictions are expected to be abolished
- 🐾 Pet requests must be addressed within 42 days
- 🧾 All tenancies will become rolling periodic contracts by default
- ⚠️ More tenant rights = more landlord responsibilities
🧠 What Landlords Should Do Now
If you’re renting out a property in Finchley, Mill Hill, Colindale, Golders Green, Ealing, or beyond, here’s what we recommend:
✅ Review your pricing – Don’t chase unrealistic rents, especially as tenants become more budget-conscious
✅ Ensure legal compliance – From Gas Safety to EICRs and Right to Rent
✅ Strengthen your tenant retention – It’s cheaper to keep a great tenant than to find a new one
✅ Prepare for legislation – Update your tenancy documents now
✅ Stand out online – Use professional marketing to reduce voids and attract the right audience
🤝 Highwood Estates – Boutique Lettings Support You Can Trust
At Highwood Estates, we work closely with landlords across North and West London to maximise rental income, reduce risks, and adapt to legal reforms.
Whether you have a single flat in Ealing or a small portfolio across Finchley and Golders Green, we’ll give you tailored advice and hands-on management.
📞 Request a free rental review or chat with our compliance team today.
