Small Tweaks, Big Returns — Why Home Staging Works in London
In today’s competitive London market, simply listing your property isn’t enough. Whether you’re selling a flat in Colindale Gardens, a house in Millbrook Park, or a period home in Ealing, presentation plays a massive role in the price you achieve and how fast you sell.
That’s where home staging comes in — and it’s not just for luxury listings.
🎯 What Is Property Staging?
Staging is the process of preparing and styling a home for sale to appeal to the widest pool of potential buyers. It can include:
🛋️ Decluttering and rearranging furniture
🎨 Adding neutral décor or pops of colour
🌿 Including lifestyle touches like plants, art, mirrors, and lighting
🧼 Deep cleaning and minor repairs
It’s about helping buyers emotionally connect with the property.
📈 Why Staging Works (Backed by Data)
According to the Home Staging Association UK:
✅ 86% of staged homes sell faster than non-staged homes
✅ Staged homes can sell for 8–10% more on average
✅ Buyers spend more time viewing staged properties online
In areas like Finchley, Ealing, and NW London, where buyers are often choosing between similar listings, first impressions can be the dealbreaker.
🏘️ Real Example – Colindale Gardens
One vendor we worked with had a vacant flat with no viewings for 2 weeks. We introduced soft furnishings, added a few key pieces, and re-photographed the flat.
📊 Result:
- 6 viewings in one week
- Offer at asking price within 10 days
💡 Easy Staging Wins
You don’t need to break the bank. Here are quick wins that can boost perceived value:
🛏️ Dress the bedrooms with fresh linen and cushions
🚿 Add fluffy towels and toiletries to bathrooms
🍽️ Set the dining table
🌞 Maximise natural light — open curtains, clean windows
📦 Declutter — less is more
Buyers aren’t just buying bricks and mortar — they’re buying a lifestyle.
💷 How It Adds Value
By showing the potential of the space, you make it easier for buyers to imagine themselves living there. That emotional connection often translates into:
✅ Stronger offers
✅ Faster decision-making
✅ Reduced price negotiations
📍 Especially in North & West London
With families looking in Finchley, young professionals in Colindale, and upsizers in Ealing, each buyer group needs to see themselves in the space.
That’s why tailoring your staging to your target demographic is key. At Highwood Estates, we guide our clients on exactly how to do this.
📞 Thinking of Selling?
We include staging advice, professional photography, and full marketing as part of our boutique sales service.
📍 Serving Millbrook Park, Colindale Gardens, Finchley, and Ealing
👉 Call us today on 0203 3707 728 or request a valuation at Highwood Estates Agents.
